






A brand evolution - the UEFA Champions League identity built on the creative concept “Star Connection” has proven to be a huge success across all media. The highly polished silver Starball icon, celebrates the ‘Star quality’ of the biggest club football competition in Europe. The package has been implemented across a wide range of print environment and screen-based applications; including title sequences, stadium dressings and TV studio backdrops. Branding Agency: English & Pockett Role: Company Director: Darrell Pockett, Creative Director: Michael Berthon, Senior Designer/ Director: Alan Lo, Senior Designer & Artwork: Christian & Ed Reynolds, Managing Director: Richard Wallman Branding examples & photography: EMPICS