SBL Brand Identity

A total identity package has been designed for the Saudi Basketball League from advertising campaign to complete on-air solution. The identity is designed based on the concept of lighting and speed, it reflects the dynamic and impactful nature of a basketball game. The new brand proposition “Redefining Basketball” give the brand an edgy and challenging attitude. It revitalised the SBL identity giving it a new mean and propositon to attract the younger market audiences. Branding Agency: Turquoise Branding Creative Director: Gareth Mapp Design Director: Alan Lo Graphics Animation + VFX: Sebastian Livingston Motion Designer: Ryan Locke Motion Designer: Steve Shaw Post Production: Nice Biscuits Director of Photography: Tim Green Music: Adelophoi Music

Art Direction, Branding, Motion Graphics

You may also like: