Saudi Arabia Football Federation - WFDL Identity

I was invited by Twelfthman London to participate in rebranding the SAFF Women’s Premier League and the SAFF Women’s First Division League identities. The brand new identities aim to celebrate women’s football and to transform the women’s football landscape in the KSA region and beyond. The new development work will help to generate awareness of Saudi Arabia Women’s Football internationally and to promote a positive vibe to invites younger generation and audiences to participate in the game. We took our inspiration from the celebratory confetti, fireworks and the all important cross sword and palm symbol from the Saudi National Flags and created a colorful football emblem to convey the celebratory message of a new age of women’s football and to embrace the diversity of the women’s football as one. Twelfman London Creative Partner: Ed Reynolds Director Of Client Operation: Sharon Bennett Design Director: Ranald Graham Senior Designer: Adam Martin Senior Designer: Matthew Malkin Alan Lo Design & Art Direction Design Consultant & Art Direction: Hing Lung Lo

Graphic Design, Illustration, Advertising

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