TVB J5 Brand Identity
J5 - is a brand new money & knowledge channel launched by TVB in 2015. Targeting audiences form 35 and above. We have developed a contemporary identity for the channel based on the proposition “Portal of Knowledge.” Both navigation and the idents are featuring a diamond device that represents the core of all knowledge - it also reflects the proactive and divers nature of the channel. My Role: Visual Executive: Alan Lo, Creative Director: Mr. Cheung, 3D Designer: Kenny, Producer: Fei Ng and Tom
Art Direction, Branding, Motion Graphics
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